Only students outside of the School of Business may pursue this minor and may declare it directly with their home school advisor; a signature from a GWSB academic advisor is not required.
The following requirements must be fulfilled: 18 credits in selected courses.
See GWSB Regulations for additional information regarding minor programs.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| Six courses (18 credits) selected from the following: | ||
| BADM 3401 | Contemporary Marketing Management | |
| or BADM 3401W | Contemporary Marketing Management | |
| MKTG 3142 | Consumer Behavior | |
| or MKTG 3142W | Consumer Behavior | |
| MKTG 3143 | Marketing Research | |
| MKTG 4148 | Advertising and Marketing Communications | |
| MKTG 4149 | Advanced Advertising Campaigns | |
| MKTG 4150 | Professional Selling: Technology & Luxury | |
| MKTG 4152 | Retailing Management | |
| MKTG 4154 | Digital Marketing | |
| MKTG 4159 | Marketing Strategy | |
| MKTG 4160 | Global Marketing Strategy | |
| MKTG 4161 | Pricing Strategy: Competitive and Dynamic Pricing | |
| MKTG 4162 | Digital Marketing Analytics | |
| MKTG 4163 | Applied Marketing Decision Analytics | |
| MKTG 4164 | Artificial Intelligence and Automated Marketing | |
| MKTG 4165 | Customer Relationship Management and Relational Databases | |
| MKTG 4900 | Special Topics | |
| or MKTG 4900W | Special Topics | |