Visit the School of Business website for admissions information.

The following requirements must be fulfilled: a minimum of 12 credits, including 6 credits in required courses and 6 credits of elective coursework.

Prerequisite
MBAD 6274Marketing
Required
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6255Strategic Brand Management
Elective
Two courses selected from the following:
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6246Marketing of Services
MKTG 6251Product Management
MKTG 6259Marketing Strategy