Visit the School of Business website for admissions information.

The following requirements must be fulfilled: a minimum of 12 credits, including 6 credits in required courses and 6 credits of elective coursework.

MBAD 6274Marketing
MKTG 6248Advertising and Marketing Communications Strategy
or MKTG 6256 Integrated Marketing Communication
MKTG 6255Strategic Brand Management
Two courses selected from the following:
MKTG 6242Buyer Behavior
MKTG 6243Marketing Research
MKTG 6246Marketing of Services
MKTG 6251Product Management
MKTG 6259Marketing Strategy