Visit the School of Business website for admissions information.
The following requirements must be fulfilled: a minimum of 12 credits, including 6 credits in required courses and 6 credits of elective coursework.
|MKTG 6248||Advertising and Marketing Communications Strategy|
|or MKTG 6256||Integrated Marketing Communication|
|MKTG 6255||Strategic Brand Management|
|Two courses selected from the following:|
|MKTG 6242||Buyer Behavior|
|MKTG 6243||Marketing Research|
|MKTG 6246||Marketing of Services|
|MKTG 6251||Product Management|
|MKTG 6259||Marketing Strategy|