Visit the School of Business website for admissions information.

The following requirements must be fulfilled: 12 credits, including 6 credits in required courses and 6 credits in elective courses.

Prerequisite
MBAD 6274Marketing
Required
MKTG 6252Digital Marketing
MKTG 6262Digital Marketing Analytics
Electives
Two courses selected from the following:
MKTG 6263Marketing Decision Analytics
MKTG 6264Artificial Intelligence and Machine Learning for Marketing Automation
MKTG 6265Marketing Relational Databases and Customer Relationship Management